1. Rytuo
  2. Compare
  3. Fresha fees
Fresha pricing · as of 9 November 2026

Fresha fees in 2026: what a massage salon really pays.

Fresha pricing has three parts: a monthly subscription, payment processing fees, and in the UK a one-time fee for each new client from the Fresha marketplace. Here is how each works, who counts as a new client, what it adds up to for a 3- and a 6-therapist massage salon, and how to pay less.

Updated 9 November 2026By Damian Maćkowski, founder of Rytuo

Key factsAs of 9 November 2026

Subscription (UK)
£14.95 a month Independent (1 bookable person) or £9.95 per bookable team member a month on Team, ex VAT*
New marketplace client (UK)
20% of the first appointment, minimum £4, plus VAT, charged once*
Not charged for
Returning clients; clients imported before their first booking (Fresha help centre)
Also charged when
The client viewed your Fresha profile, then booked on your own website or social page; or your team cancels the booking (Fresha help centre)
Rytuo
No commission; Start £19, Salon £39 per location per month, ex VAT

* UK figures as reported by whito.co.uk from Fresha's UK pages (15 September 2026). Fresha shows prices by country; the version of its pricing page we could load on 9 November 2026 was the EU one (€14.95 / €9.95 per team member). Rules on who counts as a new client are from Fresha's own help centre.

1. The subscription

Fresha's pricing page offers an Independent plan for one bookable person and a Team plan charged for each bookable team member, with an Enterprise option for businesses with more than 20 team members. In the UK that is £14.95 a month for Independent and £9.95 per team member per month for Team, excluding VAT, as reported by whito.co.uk from Fresha's UK pages (15 September 2026). So a 6-therapist massage salon pays for 6 seats, and the bill grows with every therapist you add.

2. The new client fee

When the Fresha marketplace brings you a brand-new client, Fresha charges a one-time fee on the value of that client's first completed appointment. In the UK the fee is 20% with a minimum of £4, plus VAT, as reported by whito.co.uk from Fresha's UK pages (15 September 2026). Fresha's help centre explains the rules:

  • The fee applies to brand-new clients who discover your business through the Fresha marketplace, and only once.
  • It does not apply to returning clients, or to clients who were imported into your client list before they made their first booking.
  • There is a cap for higher-value services and a minimum for free or low-value ones.
  • It also applies when a new client views your Fresha marketplace profile first and then books through your own website or social media pages.
  • The fee is non-refundable. To take online bookings through Fresha on your website and social pages, your profile must be listed on the marketplace; unlisting it switches off all online booking channels.
  • If the client cancels online, the fee moves to their next booking; if you or your team cancel on the client's behalf, the fee still applies.
  • You can see each client's journey under "Client source" in their profile.

Fresha says that 4 out of 5 marketplace clients return for a second appointment, and the fee is not charged on those return visits.

3. Payment processing and add-ons

Card payments through Fresha carry processing fees, and some features, such as Fresha's AI Concierge for calls and messages (from €28.95 per location per month on the EU page we loaded), are paid add-ons. Check Fresha's page for your country for current rates.

What it adds up to: two massage salons

Illustrative examples using the UK figures above, an average first appointment of £50, and a salon that is not VAT registered (so VAT on the fee is a real cost). Payment processing and add-ons are not included.

SalonTeam planNew-client fees (incl. VAT)Total per monthRytuo Salon plan
3 therapists, 15 new marketplace clients a month3 × £9.95 = £29.8515 × £10 + VAT = £180£209.85£39, no fees
6 therapists, 30 new marketplace clients a month6 × £9.95 = £59.7030 × £10 + VAT = £360£419.70£39, no fees

Your numbers will differ: try the marketplace commission calculator.

How to pay less

  1. Import your clients first. Fresha's rules exempt clients imported before their first booking.
  2. Add every existing client to your list, including walk-ins and phone bookings, so a regular is never counted as new.
  3. Check "Client source" on new clients and ask Fresha if a charge looks wrong.
  4. Avoid cancelling new clients' bookings yourself, since the fee still applies when the salon cancels.
  5. Or move to software without a marketplace. See the Fresha alternative for massage salons.

When Fresha may still be the right choice

If the marketplace brings you a steady flow of new clients you could not reach any other way, and many of them come back, the fee can be worth paying. Some salons keep a marketplace listing as a shop window and run their salon, regulars, messages and pay in their own system.

How Rytuo prices instead

Rytuo is not a marketplace, so there is no new-client fee at all. You pay one flat price per location, Start £19 or Salon £39 per month (ex VAT), however many therapists you have. The Salon plan includes the Rytuo Assistant on Instagram, Messenger, WhatsApp and web chat, therapist pay, the time clock, stock and the online voucher shop. Pricing.

Frequently asked questions

Is Fresha free?

No. Fresha's pricing page lists a monthly plan for independents and a per-team-member price for teams, plus payment processing fees and, in the UK, a one-time fee for new clients from the Fresha marketplace (UK details as reported by whito.co.uk from Fresha's UK pages (15 September 2026)). Prices and the new-client fee vary by country: the page we loaded from the EU showed €14.95 a month for Independent and €9.95 per team member for Team (checked 9 November 2026).

How much is the Fresha new client fee in the UK?

20% of a new marketplace client's first appointment, with a minimum of £4, plus VAT, as reported by whito.co.uk from Fresha's UK pages (15 September 2026). Fresha's help centre adds that the fee is charged once, on the value of the first completed appointment, with a cap for higher-value services and a minimum for low-value ones.

Who counts as a "new client" on Fresha?

According to Fresha's help centre, a brand-new client who discovers your business through the Fresha marketplace. It also applies when the client first views your Fresha profile and then books through your own website or social pages. It does not apply if the client was already in your client list (for example imported) before their first booking, or to returning clients. If you or your team cancel the appointment on the client's behalf, the fee still applies, and the fee is non-refundable.

How can I avoid the Fresha new client fee?

Import or add your existing clients before they book online, and check the client source in each new client's profile. Note that, according to Fresha, the fee can apply even when a new client books through your website after viewing your Fresha profile, and opting out means unlisting, which switches off online booking through Fresha. Or run your salon on software without a marketplace, where the fee does not exist.

What does Rytuo cost instead?

Rytuo charges no commission on any booking. Start is £19 and Salon £39 per location per month, ex VAT, with no charge per therapist.

Sources

  1. Fresha help centre: Marketplace new client fees, checked 9 November 2026
  2. Fresha pricing (country-specific; our copy shows the EU/EUR version), checked 9 November 2026
  3. whito.co.uk: What Fresha really costs UK salons in 2026 (UK GBP figures read on Fresha's UK pages, 15 September 2026), checked 9 November 2026
  4. Fresha AI Concierge, checked 9 November 2026

Product and company names belong to their owners; Rytuo is not affiliated with them. Competitor information comes from the providers' public pages as of 9 November 2026. Prices and terms change and can differ by country. If something here is out of date, email [email protected] and we will correct it within 7 days.

Free trial

Try Rytuo free for 7 days

Create your account and test everything on your own salon: rooms, therapists, online booking and the Rytuo Assistant. 7-day free trial, no card required. Choose a plan when it ends.

  • No card required to start
  • No commission on bookings, one flat price per location
  • We can move your services, team and client list for you
Start free trial Book a demo

Questions or a chain with 3+ locations: [email protected]

How the trial works

  1. 1Create your accountA few details about your salon and you are in. It takes a couple of minutes.
  2. 2Set up or let us do itAdd services, rooms and therapists yourself, or book a demo and we set it up with you.
  3. 3Test it for 7 daysThe full package from day one, with your own team.
  4. 4Choose a plan when it endsOnly then do you pay. Without a choice, nothing is charged.

7-day free trial, no card required. Choose a plan when it ends.

Start free trial Demo